Apple+Inc.


 * Apple Inc.**

Apple Inc. is an American company that has expanded over the years into a world wide company that is on their way to becoming a trillion dollar franchise. The Apple Incorporation was established in 1976 and has taken off ever since then. Before the incorporation was introduced as Apple Inc. it was more formally known as Apple Computer Inc. Apple specializes in the advancement of technology and are always trying to improve their products\inventions. They produce electronic products such as portable listening devices (iPods), personal computers (Mac and iPads), computer software and other technical accessories to broaden your experience. It has forever changed what technology is and how advanced technology has come over the years since it was found. toc =** Humble Beginnings **= The Apple Inc. was created by Steve Wozniak and Steve Jobs.Wozniak was the one who did the design of the Apple I, Jobs insisted that they sell the innovation and see if they could make a profit off of it. They came up with the invention Apple I in 1976 and started selling it. People didn’t take them seriously when Apple I came out. Then they created the Apple II, and brought it to a local computer trade show to debut it and people were quite impressed with it. They hit it big in 1977 and started taking off. They got several dozen of orders pouring in for the Apple I and II. With the incrasing rates came the expansion of the company headquarters and employees. With Apple III coming out, the computers were starting to be sold abroad. The headquarters is located in Cupertino, California.

=** Expansion of Apple **= The announcement of the Macintosh computer was getting a lot of buzz. All the excitement of the upcoming computer it was clear, that it was going to be a huge hit. Unfortunately, all the publicity was causing lots of stress on the founder’s. They were trying to media type="youtube" key="OYecfV3ubP8" width="173" height="153" align="left" produce the software for the computer and exceed the expectations of the Macintosh Computer. It was the make it or break it moment for Apple Inc. In 1984 Macintosh was released and it was the first affordable computer that had the Graphical User Interface (GUI) that was priced at $2,495. The Macintosh, exceeded the expectations of consumers and the spotlight they achieved they decided to step into advertising which grew their popularity and increased their profit sales. Their first advertisement was featured on the Super Bowl at the third quarter. Apple was growing quickly as a company and increased in employment.

=** Competitors Against Apple **= Apple was dominating the computer industry and the chairman Steve Jobs concluded that he had no real competitions in the industry in the late 1970’s. IBM quickly realized that Apple wasn’t going anywhere and decided to come out with their own PC in 1981. Steve Jobs knew the company had to step their game up to be at the top and that’s when he decided to go with the idea of the Macintosh. Other companies knew it was time to make a name for themselves as well, so Amiga and Atari ST came out with their own high quality home computer that was realized in 1985 a year after Apple’s Macintosh was revealed. It was clear that IBM was Apple’s actual rival. Unfortunately for Apple Inc. Windows 3.0 came out from Microsoft and it was the only other GUI. So Steve Jobs decided that the Macintosh II needed to come out before Microsoft came out with anything else. In 1987 the Macintosh II or Mac II came out and Apple once again proved that they weren’t planning on going anywhere. The Macintosh II was a powerful establishment in the Macintosh family. Apple Inc. was shipping 50,000 Macintosh II a month. 1989 for Microsoft wasn’t going to be a good year for them.

=** Downfall For Apple **= As they say success doesn't last forever and Apple Inc. was getting a big dose of it. The 1990’s wasn’t a good time for Apple Inc. Unfortunately Apple had competition with just about everybody. Companies were making clones of PCs. Microsoft took advantage of the situation and came out with Windows 3.0 and it could work any PC clone in the world. Apple worst nightmare was happening, not only with competition but, they were having problems with their company issues. Those issues escalated into the worst possibility for Apple. They didn’t have a problem selling their products. They just couldn’t build them. They took a plunge in their profit and said they lost 68 million for that quarter.

=** Making the Come Back **= Eventually Apple Inc. found it’s way to establishing themselves again. Though it was a slow process making their way to the top but, it was going to take a while. Apple made a alliance with Microsoft. In the mid 2000 Apple Inc. came out with their new generation named iPods. The innovations for Apple kept expanding. They would have iPods, iPads, Macs, Apple TVs and iPhones. They established itunes and would be not only known as a computer company but, as a technology company that specializes in many diverse products.

=** A Glance into The Future **= Apple keeps upgrading their products like iPods, iPads, Macs and iPhones. But, as they keep on producing the demand for the new products like the iPad 2 are in high demand. With the demand so high Apple does have a limited stock. Though the iPad 2 is sold for $499, people still buy it because Apple is a dependable company to rely on. Apple is even thinking about expanding into the television industry and phone industry. The way it looks Apple will continue to broaden the term technology and continue to push their inventions to the limit.

Analysis

Apple is a technological company that has proved that they are always willing to upgrade their products and put their customers first. Apple has had an impact on the U.S. by being the most admired company in the United States, influencing the use of technology, and influencing the music industry. After all, many investors today believe that Apple will influence the future with their growing technology.

Apple Inc. is the most admired company in the United States. On CNN Money & Fortune, Apple was listed number one, for 3 years in a row. With Apple being at the top, it brings a lot of pressure on the incorporation to exceed expectations. Apple continues to expand their success by increasing their development of technology. In 2007 Apple revealed a breakthrough innovation for their company status. The iPhone was introduced as touch screen phone and it also had a portable media player, user interface, Wi-Fi, social networking and exciting apps. The apps for the iPhone have continued to increase and there are more than 350,000 apps to date.The iPhone has developed into a success for Apple. AT&T was the only authorized carrier of the iPhone but, in 2011 Apple Inc. and Verizon merged together. Apple is the fourth biggest mobile phone producer in the world. With the success of the iPhone journalist are questioning if Apple will be the next big phone company.

Apple has over the years grown into the technology company that has influenced the use of electronics. Apple Inc. has a lots of different varieties of devices like iPods, Macs, iPads, iPhones and Apple TVs. “CNN Money” quoted that “Apple has something for everyone in the family”. With the start of the new decade it is confirmed that Apple has surpassed Microsoft in the technology industry. In an article by NY Times, it was revealed that Apple is the “New King of Technology”. For instance Apples’ latest device is the iPad. The iPad came out on April 3, 2010 and sold 7.33 million; in less than a year they came out with the iPad 2 on March 11. The first iPad came in just black but, the iPad 2 came in black and white. Apple likes to show diversity in their products, and consumers depend on new generations of iPods and iPhones. Apple doesn’t try to out do other companies like Microsoft, they want to do themselves. Their products like iPad and iPad 2 are good example of that. Apples’ impact and development on technology has influenced American society. Apple will continue to improve as technology company.

Apple Inc. has made an impact on the music industry by introducing itunes in 2001. Itunes is an application on the computer that helps buy and manage songs. Though, more than 200,000 songs can be purchased on itunes, Apple iPods, iPhones and iPads can also be manged as well. Itunes makes songs available at reasonable prices for the consumers. The success of itunes is relevant when, Apple can announce they have sold 10 billion songs. Most artists like Lady Gaga and Jay-Z benefit from digital downloads on itunes and the publicity awareness. A new version of itunes is constantly coming out; itunes have upgraded by adding new gadgets like genius. Genius puts together songs that the consumer may like based on what is in their music library. Apple hasn’t stopped there, Ping is another gadget that helps you keep track of your favorite artists. Apple has helped make music easy and available to download. One click and your music is at your fingertips. Itunes is the number one legal downloading retailer for music in the United States. Forrester Research claims that most of the music that is bought in the U.S. is digital downloads. The total right now for digital download is about 18%. It’s expected that it will be 40% in the next couple of years. It is also said that Apple is accountable for 12.6% of all music that is sold in the United States. The numbers are expected to continue to go up.

Apple Inc. has done a lot of significant things in the technology industry. It has created a franchise that is known internationally. Apple has invented several different generations of iPods, iPads, Macs and iPhones. Apple has increased the sales in the music industry by creating easy and safe downloads for music legally.The installment of itunes has helped music sales and influenced the music industry as a whole. They continue to raise to bar with technology and produce affordable devices with diversity. Most importantly Apple has influenced the society of the United States by being at the top constantly. Their success keeps continuing and brings new innovations into the future.

** Sources **

//Apple-history.com//. Web. 17 May 2011. .

Carson, Nacie. "Who Invented the Apple Computer? | EHow.com." //EHow | How to Videos, Articles & More - Trusted Advice for the Curious Life | EHow.com//. Web. 16 May 2011. .

"Apple Will Become A Trillion-Dollar Company, Says Altucher — $1,000 a Share - Yahoo!

Finance." //Yahoo! Finance - Business Finance, Stock Market, Quotes, News//. Web. 15 May 2011. .